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The new app, exclusive to New York City, is hitting i Tunes early next week.It’s a dating app geared toward the fitness community (as you can infer from the name), which allows users to answer questions about their fitness regimen, then matches them with men or women who have similar lifestyle, fitness, and wellness preferences.
The app, which launched in London on Wednesday, allows users to log in via Twitter, add recent tweets to their profile, and browse the Twitter feeds of potential matches — "Because on a date in real life, looks matter, but what you say counts," the tagline reads.Loveflutter has always, in its various versions, attempted to put personality or interests before looks alone.“Since Twitter is the world’s best platform for self-expression we think it’s a great way to express yourself in dating.The testimonials appear on your Heartbroker profile, but the attribution ratings are kept confidential, to be used only for determining compatibility with other app users.Once you're matched, you can browse profiles as usual."With anonymous swiping to ‘Like’ or ‘Pass’ on profiles, we’ve created a new private place to declare interest in your Twitter crush without necessary public (and often cryptic!) displays of affection on Twitter." In addition to latest tweets, profiles on the app show a 140 character fact, six photos, and display information such as work, education, and political beliefs, plus any common friends and interests.How To Have An Irresistible Online Dating Profile For instance, Heartbroker automatically generates a profile for you based on information from your Facebook page.After you describe your match, you can invite friends to rate and recommend you for dating.The idea, Loveflutter co-founder Daigo Smith tells me, is that your tweets say a lot about your personality and therefore are good online dating fodder.That may or may not be true, but it gives the app a little more differentiation in what is a very crowded and highly competitive market.